Surveys About Tobacco, Electronic Cigarettes and Other Nicotine-Containing Products

A Place to Give Your Views, Opinions and Experiences of Using Tobacco and Other Products That Contain Nicotine Home


You are being invited to take part in an online survey about your perceptions and experiences of using electronic cigarettes (‘e-cigarettes’)’. Before you decide whether to take part, it is important for you to understand why this survey is being conducted and what it will involve. Please read the information in the boxes below before deciding whether you wish to take this survey.

Once you are sure that you wish to start this survey, click the green START button below.

Principal Investigator: Dr. Christopher Russell, Senior Research Fellow, Centre for Drug Misuse Research, 19 Keith Street, Glasgow, United Kingdom, G11 6QQ. Tel: (+44)-141-357-2744. Email:

Other Investigators: Neil McKeganey (Ph.D.), Professor and Director, Centre for Drug Misuse Research; Tiffany Hamilton-Barclay (M.Res)., Research Fellow, Centre for Drug Misuse Research.

Can I participate?

To take this survey, you must: (1) be aged 18 years or older; (2) living in the United Kingdom; and (3) have used an electronic cigarette, even a few puffs, in your lifetime.
You do NOT have to have smoked regular tobacco cigarettes to take this survey – whether you are a current smoker, ex-smoker or non-smoker, you are welcome to take this survey.


What is the purpose of this survey?

The purpose of this online survey is to improve our understanding of why people use electronic cigarettes, the types of e-cigarettes people are using, how frequently they use e-cigarettes, if people are using e-cigarettes in place of or in addition to regular tobacco cigarettes, and what risks and benefits people see as associated with using e-cigarettes.  


“What does the survey ask me?

You are being invited to complete a questionnaire, which typically takes around 20 minutes to complete. The survey includes questions about your use of e-cigarettes, your perceptions and knowledge of the risks and benefits associated with e-cigarette use, your preferences for different formats of e-cigarettes and flavours of e-liquid, the reasons why you started using an e-cigarette and questions about why, if applicable, you use e-cigarettes now. You will also be asked about your use of tobacco cigarettes and for some demographic information (e.g., your age, marital status, education qualifications).


Why should I participate?

As a ‘thank you’ for taking part, you will be entered into a free prize draw – click the “Prizes” drawer below for more information about the prizes on offer. By taking part, you will also be contributing to a better understanding of the factors that influence individuals’ decisions to start, continue and stop using e-cigarettes.


Are my answers confidential?

Yes! We make several promises to everyone who participates in this survey:
Your responses will be kept completely confidential at all times. When you complete the survey, we will ask you to provide a contact email address so that we can enter you into the prize draw and contact you if you are the winner. However, your contact email address will not be stored with your survey responses. Instead, you will be assigned a unique participant number, and only the participant number will appear with your survey responses. We will never be able to match any individual’s contact details to his/her survey responses. Only the three researchers named above will see your survey responses. The list of contact details for all of our participants will be stored electronically in a password-protected file. After the survey has closed and the winner has been notified, we will destroy the file containing participants’ email addresses. Your confidentiality will be kept to the degree permitted by the technology being used. No guarantees can be made regarding the interception of data sent via the Internet by any third parties. All possible steps have been taken to assure your privacy.



When you complete the survey, you will be asked if you wish to be entered into a free prize draw to win one of three iPad minis. To enter the draw, you will be asked to provide an email address that will only be used for the purpose of contacting you in the event that you are one of the winners. All participants who provide a contact email address will be entered into the prize draw. The prize draw will take place on 14th July 2015 and the three winners will be notified by e-mail on or around 15th July 2015. The names of the winners will not be revealed, but all entrees will be emailed to confirm that the winners have been drawn and notified. It is anticipated that approximately 3,000 individuals will complete this survey, and so you would have a roughly 1 in 1,000 chance of winning the prize draw (i.e. three winners from 3,000 entries). 


Are there any disadvantages?

No risks or discomforts are anticipated from taking part in this research. This study was considered by the University of Strathclyde Research Ethics Committee and was given a favourable opinion on 30th March 2015. This study is in no other way connected to the University of Strathclyde.


How will my answers be used?

The findings from the study will be presented in educational settings and at professional conferences, and the results might be published in a professional journal in the field of public health.


Who funded this research?

This study is funded by Nicoventures, which was established by British American Tobacco to operate as a stand-alone business within the BAT Group. Though Nicoventures provided funding for this study, it has had and will have no input to or control over the study design, implementation, analysis, interpretation or reporting. 


What if I change my mind?

Your participation is in this survey is voluntary; you are free to leave the survey at any time. If you do not want to continue, you can simply leave this website.


How can I find out more?

If you have any questions about this research study, please contact Dr. Christopher Russell at (+44)-0141-357-2744 or email If you would prefer, you can write to us at: Centre for Drug Misuse Research, 19 Keith Street Glasgow, Scotland, G11 6QQ.

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